sina luisa kleinschmidt

holistic creativity

freelance creative director

words, visuality + strategy

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what happened

so far

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1990 in Kiel

THW Handball fan

ever since

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2011 graduation

@Hamburg School of Ideas /

advertising copy, concept & strategy

–2020 permanent copywriter

in advertising agencies

in Hamburg, Berlin & London

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2020– freelance copywriter

& creative director in agencies, companies, start-ups

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2010-2019

PERMANENT

HAMBURG

Jung von Matt

Kolle Rebbe

Lukas Lindemann Rosinski


BERLIN

Heimat

Serviceplan

Jung von Matt

La Red


LONDON

TBWA\Media Arts Lab

where I've had the pleasure

Due to the variety of agencies and companies

I have worked with, I can develop concept and write in different tones to suit almost any brand and industry.


From finance to farming, from fitness to (fast) food, from booze to binge watching services, from public transport to public television, from supermarkets and super skincare, to forklifts and fashion.

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2020-TODAY

FREELANCE

Saatchi&Saatchi Pro

MediaMonks

superspring

Agentur XY

blood actvertising

dammannworks

Mother Berlin

pilot

your name here

Scholz&Friends

Elbkind Reply

Serviceplan 🫧

Core BLN

DDB Berlin

Joint London

Mutabor

Leo Burnett Beirut

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COMMERCIAL BREAK

MY FAVOURITE OF ALL TIMES

It was the greatest honour to be part of this Apple project during my time at TBWA\Media Arts Lab London.


Not only did our amazing team and me have the chance to come up with a new idea for the iconic “Shot on iPhone” campaign – I also had the opportunity to go on a shoot in my second mother country Egypt. And to meet Salama Mahmoud. The owner of Cairo’s oldest dye house. 🧶


This production in old city Cairo was one of the most impressing experiences in my career. 🪢 Special thanks to Jacob, Max, Moh, Danilo, and Ahmed. شكراً

YOU NAME IT, I'LL WRITE IT

As a creative lead or as a helping "head", I do brand strategy, tone of voice, image and product campaigns, website copy, social media, as well as transcreations to make your international campaign work in the German market.

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BRANCHES I'M FLUENT IN

Mobile

MOBILITY

Mercedes-Benz, MINI, BMW,

Deutsche Bahnbaugruppe, Audi Employer Branding

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FOOD

REWE, Lidl, Migros, FORMO

McDonalds, Burger King,

Subway, Mövenpick

fairfood, GFC, MOWI, Tastebringer

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BEVERAGES

Campari, Frangelico, Jägermeister, Havana Club. SKYY Vodka, Bulldog Gin, Molinari, Bionade

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TECH + TV

Apple, Netflix, ZDFneo, ZDFinfo, ARD, Telekom, Vodafone, O2, AWS, SAP, techem

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Lifestyle

LIFESTYLE

VAHA Fitness, WRSTBHVR, Always, foodlab., Ten Twelve Cosmetics, Ursapharm, Salamander, Fielmann, Google Chrome, Adevinta

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business finance

FINANCE + INSURANCE

Klarna, easyCredit,

Volksbank Raiffeisenbank, DekaBank, RaboBank, quirion, ERGO

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MACHINES + TOOLS

CLAAS, Jungheinrich,

Groz-Beckert, Dentsply Sirona, ZEISS, WAGO,

Das Handwerk

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EVENTS + IMMOS

DMEXCO, STAGE Theatre,

LandsPark,

GPM LiveMarketing

I am a copywriter, but most of all i am flexible

From strategic input to accurate executions, launches and relaunches, filling in during pitch time, adding to an existent concept or writing from scratch. Adapting tones of voice, and finding new ones. For traditional and upcoming brands, and everything in-between. In German and in English.

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CONCEPT;COPY

BRAND TONALITY

BRAND STRATEGY

SOCIAL MEDIA

E-COMMERCE

TRANSCREATION

AI PROMPTS

Always proud of my abilities. Always curious about new possibilities.

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MORE FILM & SOCIAL

Sina luisa kleinschmidt

sk;studíokréative

imprint

Eppendorfer Landstraße 107

20251 Hamburg


USt.-ID: DE327079144

Finanzamt Hamburg-Nord

kleinschmidtsina@gmail.com

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Liability

As an advertising copywriter, I strive to provide accurate and reliable information in all of my work. However, I cannot guarantee the completeness, accuracy, or timeliness of the content provided. Therefore, I cannot be held liable for any errors, omissions, or damages arising from the use of the information contained in my advertising copy.

Copyright Law

All content created by me in collaboration with brands and agencies is protected by copyright law. This includes but is not limited to advertising copy, slogans, taglines, and creative concepts. Unauthorized use or reproduction of my work without prior written permission is strictly prohibited. Any infringement of copyright will be pursued to the fullest extent of the law. If you have any questions or concerns regarding the content, please contact me using the provided contact information.

Data Protection

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Rights to fonts and images

Please note that all rights to fonts and images used are covered by Canva Premium, subject to the terms and conditions set forth by Canva. I do not claim ownership of any fonts or images provided by Canva.

Disclaimer

This impressum is provided for informational purposes only and does not constitute legal advice. It is recommended to consult with a qualified legal professional to ensure compliance with applicable laws and regulations.