what happened
so far
♏ 1990 in Kiel
THW Handball fan
ever since
2011 graduation
@Hamburg School of Ideas /
advertising copy, concept & strategy
–2020 permanent copywriter
in advertising agencies
in Hamburg, Berlin & London
2020– freelance copywriter
& creative director in agencies, companies, start-ups
2010-2019
PERMANENT
HAMBURG
Jung von Matt
Kolle Rebbe
Lukas Lindemann Rosinski
BERLIN
Heimat
Serviceplan
Jung von Matt
La Red
LONDON
TBWA\Media Arts Lab
where I've had the pleasure
Due to the variety of agencies and companies
I have worked with, I can develop concept and write in different tones to suit almost any brand and industry.
From finance to farming, from fitness to (fast) food, from booze to binge watching services, from public transport to public television, from supermarkets and super skincare, to forklifts and fashion.
2020-TODAY
FREELANCE
Saatchi&Saatchi Pro
MediaMonks
superspring
Agentur XY
blood actvertising
dammannworks
Mother Berlin
pilot
your name here
Scholz&Friends
Elbkind Reply
Serviceplan 🫧
Core BLN
DDB Berlin
Joint London
Mutabor
Leo Burnett Beirut
COMMERCIAL BREAK
MY FAVOURITE OF ALL TIMES
It was the greatest honour to be part of this Apple project during my time at TBWA\Media Arts Lab London.
Not only did our amazing team and me have the chance to come up with a new idea for the iconic “Shot on iPhone” campaign – I also had the opportunity to go on a shoot in my second mother country Egypt. And to meet Salama Mahmoud. The owner of Cairo’s oldest dye house. 🧶
This production in old city Cairo was one of the most impressing experiences in my career. 🪢 Special thanks to Jacob, Max, Moh, Danilo, and Ahmed. شكراً
YOU NAME IT, I'LL WRITE IT
As a creative lead or as a helping "head", I do brand strategy, tone of voice, image and product campaigns, website copy, social media, as well as transcreations to make your international campaign work in the German market.
Website Launches
+ Relaunches
BRANCHES I'M FLUENT IN
MOBILITY
Mercedes-Benz, MINI, BMW,
Deutsche Bahnbaugruppe, Audi Employer Branding
FOOD
REWE, Lidl, Migros, FORMO
McDonalds, Burger King,
Subway, Mövenpick
fairfood, GFC, MOWI, Tastebringer
BEVERAGES
Campari, Frangelico, Jägermeister, Havana Club. SKYY Vodka, Bulldog Gin, Molinari, Bionade
TECH + TV
Apple, Netflix, ZDFneo, ZDFinfo, ARD, Telekom, Vodafone, O2, AWS, SAP, techem
LIFESTYLE
VAHA Fitness, WRSTBHVR, Always, foodlab., Ten Twelve Cosmetics, Ursapharm, Salamander, Fielmann, Google Chrome, Adevinta
FINANCE + INSURANCE
Klarna, easyCredit,
Volksbank Raiffeisenbank, DekaBank, RaboBank, quirion, ERGO
MACHINES + TOOLS
CLAAS, Jungheinrich,
Groz-Beckert, Dentsply Sirona, ZEISS, WAGO,
Das Handwerk
EVENTS + IMMOS
DMEXCO, STAGE Theatre,
LandsPark,
GPM LiveMarketing
I am a copywriter, but most of all i am flexible
From strategic input to accurate executions, launches and relaunches, filling in during pitch time, adding to an existent concept or writing from scratch. Adapting tones of voice, and finding new ones. For traditional and upcoming brands, and everything in-between. In German and in English.
CONCEPT;COPY
BRAND TONALITY
BRAND STRATEGY
SOCIAL MEDIA
E-COMMERCE
TRANSCREATION
AI PROMPTS
Always proud of my abilities. Always curious about new possibilities.
MORE FILM & SOCIAL
Sina luisa kleinschmidt
sk;studíokréative
imprint
Eppendorfer Landstraße 107
20251 Hamburg
USt.-ID: DE327079144
Finanzamt Hamburg-Nord
Liability
As an advertising copywriter, I strive to provide accurate and reliable information in all of my work. However, I cannot guarantee the completeness, accuracy, or timeliness of the content provided. Therefore, I cannot be held liable for any errors, omissions, or damages arising from the use of the information contained in my advertising copy.
Copyright Law
All content created by me in collaboration with brands and agencies is protected by copyright law. This includes but is not limited to advertising copy, slogans, taglines, and creative concepts. Unauthorized use or reproduction of my work without prior written permission is strictly prohibited. Any infringement of copyright will be pursued to the fullest extent of the law. If you have any questions or concerns regarding the content, please contact me using the provided contact information.
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Rights to fonts and images
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Disclaimer
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